In a Fortune magazine article by Derek Lidow, I read about how William Shockley co-invented one of the most important technologies shaping our world today – the transistor – and then failed to commercialize it because of poor interpersonal skills and the inability to be an entrepreneurial leader.
Ideas are like bellybuttons. Or opinions. Everybody’s got one. And the best ideas out there aren’t worth anything unless they’re transformed into something we desire. Oftentimes, that’s best accomplished by people who come from outside the industries they disrupt.
As Lidow writes, “Companies don’t innovate, only leaders do.”
Read the entire commentary by Lidow here to figure out how a the taco fits into this…and pass the hot sauce when you’re done.
I don’t want to be treated equally. I want to be treated fairly.
And because it’s 2015, I want companies with which I do business to communicate directly to me with messages and offers that are based on the information they have collected (or which I have provided them) about me.
That messaging doesn’t make sense via social media. Nothing engages me more than a personal email containing information or an offer relevant to me. It doesn’t have to be exclusive.
I’m not alone in my preference. According to The E-Tailing Group, 41% of people surveyed indicated that actually do purchase more from retailers sending personalized emails based on past browsing and buying behavior.
Another survey shows that 58% of us are looking for a more compelling offering personal services and benefits. After all, that’s the reason we have a relationship with a brand. It’s as if we’re saying, “Hey, I’ve invested in you. Now it’s time you invest in me.” That investment goes way beyond the virtual lip service that most companies push out on social media.
Who’s really knocking this out of the ballpark? Amazon. And, sure, most people don’t pay that much attention to sales receipts – but why would a company not take the opportunity to deepen my relationship with them on those little slips of paper? Especially now that I’m opting to have more sales receipts emailed directly to me instead of snagging another piece of paper to get lost in my pocket or briefcase.
You’ve got all this data on me, right? I would encourage you mine it for actionable insights and help me purchase more of your products and services. Use the avenues and the permission I’ve given you to contact me directly, and then tell me something you know that I, in particular, will find interesting.
Or, at least get comfortable and prepare yourself for an amazing ride.
I’m a huge fan of Shanghai-based filmmaker Rob Whitworth, who makes amazing time-lapse videos of places we all want to visit, and turns these destinations into places of pure magic. His latest effort is of the city of Dubai.
Enjoy the ride, and you might want to put down your beverage until your feet are back on the ground.
That for which we will be remembered is likely something which was not an innate talent. We probably weren’t even good at it when we first started. Perhaps it is something we even used to fear.
We can decide what we wish it to be and work toward that end; however, history may decide otherwise. That shouldn’t sway our decision. Be less concerned about the importance of what you can do and focus more on mastering ability.
I say this mainly because again – although my vagina knowledge is limited – I can easily recall enough of my high school science class regarding the human body to ascertain that the distance between the vagina to the uterus is…more than just a little bit, shall we say? Plus, isn’t steam generally around the temperature of boiling water, which is approximately 212 degrees Fahrenheit?
Nevertheless, Gwyneth Paltrow claims that this vagina steaming actually makes it all the way up there and “cleanses your uterus, et al.”
Vagina-owners might want to Google such a claim to establish veracity.
It probably doesn’t matter if you agree that Pinterest is just for women. The resounding belief out there is that the image-based online scrapbook really is only a woman’s thing.
What’s wrong with that?
Apparently, half the world is not enough. Recent articles have highlighted Pinterest’s efforts to interest male users to equalize the gender imbalance.
The obvious answer is revenue. Currently valued at $5 billion because of its potential as an advertising platform, the only way Pinterest can increase its value is to increase its user base. Because apparently, appealing to only 3.42 billion women planet-wide and 156 million women in the United States just isn’t enough. The annual $7 trillion in the U.S. and global $20 trillion of female consumer spending power isn’t enough.
Someone – either investors or Pinterest – is pressuring for more.
Which begs the question: should a company be built for its potential, or for its customers?