If all the stories we consume are about the winners, we collapse the world to a fraction of what really happens in it. Replicating the strategy used by our heroes – which today tend to be entrepreneurs who’ve created unicorn companies – and expecting the same outcome for ourselves is about as likely as being stuck by lightning.

Because in effect, that’s what happened to those people. They were struck by lightning. Take their path and go stand in that same spot where it happened for them for as long as you like.

Lightning won’t strike there again.

It’s probably going to be easier for you to succeed in spite of your path rather than because of it. The lightning is going to strike wherever it pleases.

So sayeth the StickMonkey.

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