“Oh, so you basically do content,” said the person who had asked me what I did as a brand ambassador.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

A thing becomes the word we ascribe to it.

Content is not a commodity you are obligated to provide so there’s something on your social media pages. If that’s how you view its purpose, you should stop making an effort. You’re wasting your time.

It’s not content generation, it’s storytelling.

Storytelling is one of your most valuable assets because it is the way you weave yourself into the worldview of your customers.

It’s not generated, it’s shared.

You share it because you have something to say, not because someone claiming to be an expert in social media insists you need a regular blog post or a Tweet or a YouTube video to increase engagement or Facebook likes.

Content generation sounds more professional, so you probably would rather say that’s what you do. But consider this: which would capture your attention?

“I want to tell you a story,” or “I want to generate content for you.”

So sayeth the StickMonkey.

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