No, not because of the grocery chain’s acquisition by Amazon. I see some interesting opportunities available to both companies.

What bugs me is the email message I received from Whole Foods Market about this news.

“Dear Valued Shopper,” it begins.

Hey, Whole Foods–I’ve got a name. You have it in your database. And don’t play coy about it. Your email conveniently tells me about the Whole Foods Market closest to my location. If i really am one of your “most loyal customers,” as you tell me I am a bit later in the email message, shouldn’t you acknowledge the depth of our relationship by using my name?

After all, I wouldn’t tell people I plan to go shopping at a Valued Grocery Store.

So sayeth the StickMonkey

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