Thirty years ago, Kenneth Cole went to the New York mayor’s office to get a commercial parking permit.


He was asked why he needed the permit, and he said it was because he planned to sell shoes out of a truck.

Kenneth Cole couldn’t get a permit. Commercial parking permits were only granted to utility companies or movie crews.

So, Kenneth returned the next day and reapplied for a permit as Kenneth Cole Productions. He didn’t do any filming while he had the permit – but in the span of less than four days, he sold 40,000 pairs of shoes.

There’s always a way around an obstacle.

So sayeth the StickMonkey.

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