lynx 1LYNX Hair understands that the success of its men’s hair product line lies in communicating experience. This company’s current video advertising is pure storytelling that challenges us to act on our most potent and universally common desires, to pull the pursuit of  satisfaction fulfillment into our worldview.

Gadzooks! That sounds deeply enriching, so how could it possibly be entertaining? Because we crave experience and we consume it vicariously, and occasionally a company asks itself “Why?” enough times to distill the signal through the noise. Here you have proof that if you know the worldview you want your customers to ascribe to your product, your story can encompass superheroes, Samurai, and even a gay twist on Humphrey Bogart’s Casablanca character.

Check it out.

As a Wordologist, I love the “Hair Today, Gone Tomorrow” theme. Forgive me, I just couldn’t resist throwing that in.

So Sayeth the StickMonkey.

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