We make brand choices because they tell us stories. The stories help us to fit these brands into our worldview. Some brands tell us a stories that make us want to live vicariously in their worldview. Gray Goose vodka does that for me with its latest commercial.

Yes, please. I’d like to escape my mundane life for a little while. Casablanca projected on cumulus clouds from the vantage point of a dirigible?

I think that’ll do the trick.

And, what better way to enjoy the evening than with a martini? Gray Goose vodka, of course. Made with ice captured from the top of a mountain as the dirigible flies by.

Shaken, not stirred.

So sayeth the StickMonkey.

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