I came across this story and posted it originally at Before It’s News a couple of days ago. (It’s a really cool Web site currently in beta, and you should check it out…even contribute if you have something to let people know about – before it’s news.)

The Lacoste logo doesn’t depict just the average crocodile — it’s an endangered Gange gharial crocodile and estimates say only 1,400 remain in the world’s wilderness. Which is why over the next three years Lacoste has pledged to spend $500,000 to help preserve the endangered reptile embroidered on their apparel.


“Seventy-five years ago, we were the first company to embroider a logo on apparel,” says company president Michael Lacoste. “We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us.”

To this effort, Lacoste has joined with the Global Environment Facility, the World Bank, and the International Union for Conservation of Nature to launch and support ‘Save Your Logo,’ an initiative that is asking for the cooperation of the more than 300 major international brands — including Puma, Peugeot, Jaguar, Maaf, and Esso — that incorporate plants or animals threatened by extinction in company emblems.

Companies can donate up to 1.5 million euros ($500,000) over three years to the ‘Save Your Logo’ fund and benefit from a tax cut of up to 60% of the donations received.

That’s cool and I like to hear about companies who are doing things like this!

So sayeth the Stickmonkey.

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