Pantone, has come out with their color of the year for 2016. For the first time, the self-proclaimed global authority on color has selected two.
2016, they say, is the year of rose quartz, and serenity. The corresponding Pantone color IDs are PANTONE 13-1520 & PANTONE 15-3919.
Why do we need a color of the year? (Or in this case, two of them?) Pantone explains:
“A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.”
The Pantone website goes into more detail about this year’s two color selections. , and even offers a YouTube video – in case you still don’t get it.
Websites everywhere will soon be shades of rose quartz and serenity. Who knew serenity was even a color?
So sayeth the StickMonkey.