…to Donald E. Goerke, the creator of SpaghettiOs.

He was 83 years old and died of heart failure on Sunday.

You have to figure that the guy must have told the story more than he probably cared to over his career – the story of how he came up with what Jimmie Rodgers sang for years in the the catchy jingle, “The neat, round spaghetti you can eat with a spoon: Uh-oh, SpaghettiOs.”

The story goes that in the early 1960s, Donald Goerke was marketing research director for the Franco-American division of Campbell. Hoping to boost sales, his group considered different pasta shapes that would appeal to children, including baseballs and stars. He decided to go with O’s.

Kids went crazy for it.  Moms loved it, too because it was “spoonable” and didn’t make a mess.

During his 35-year career with Campbell, Donald Goerke introduced more than 100 products, including Campbell’s Chunky Soup.

How does that go?  “So thick you’ll be tempted to eat it with a fork, but use a spoon so you can get every last drop.”

So sayeth the StickMonkey

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