Thirty years ago, Kenneth Cole went to the New York mayor’s office to get a commercial parking permit.
He was asked why he needed the permit, and he said it was because he planned to sell shoes out of a truck.
Kenneth Cole couldn’t get a permit. Commercial parking permits were only granted to utility companies or movie crews.
So, Kenneth returned the next day and reapplied for a permit as Kenneth Cole Productions. He didn’t do any filming while he had the permit – but in the span of less than four days, he sold 40,000 pairs of shoes.
There’s always a way around an obstacle.
So sayeth the StickMonkey.