Hmmm…how do we get people to buy modular closet fixtures for their homes? If you’re Ikea, you engage some wickedly creative folks who aren’t afraid to depart from the egocentric world in which most advertising comfortably swims.
Could it be that closets aren’t for people, but actually a place for our restless shirts to roost?
The subject remains the same, but the story becomes new – and all because someone elected to pursue a different point of view.
So sayeth the StickMonkey.